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The Internet has provided the single biggest improvement in the way commerce is
transacted since the invention of the telephone. It has expanded the business of every
field of commerce it touches – goods or services, business to business or business to
consumer markets, capital improvements or consumables.
Only one sector has been the exception to this exponential growth, and actually has
suffered because of it – the creators of digitized copyright property. While every other
industry can maintain control over the distribution and disposition of its products in
this age of the Internet, the creators of digitized copyright property cannot.
Once that property is on the Internet, its owners lose control of it, probably forever.
Industries that rely on digitized copyright protections – music, movies, and computer
software – have fielded various Internet business models. They have established corporate
web sites to sell their products, and they have licensed others to sell products on
their behalf. But as soon as the song, movie, or game is acquired by a purchaser, that
purchaser can turn around and put it on the Internet. Those products become available
to everyone free of charge, and the copyright holders have lost potential sales revenue
that they are entitled to under the law.
Anyone with Internet access and a hard drive can be a distributor – on the same
playing field as iTunes or Sony or Warner Brothers. The Internet is the great equalizer.
Copyrighted property does not even have to be legally acquired. Anyone can go online
and get it for nothing through one of the hundreds of well-known illegal P2P networks.
But no matter how that song or movie got on a hard drive, once it’s there, its owner can
become a distributor.
But what if having Internet access and a hard drive couldn’t make anyone a distributor?
Copyright property owners can regain control over product distribution to preserve
asset value and enjoy the same Internet rights as every other industry.
If copyright holders could regain control over distribution, they could:
- Dictate price and receive full revenue
- Determine where and how their product is sold
- Decide what is sold
Copyright holders need to shut down the illegal distribution channel of P2P.
The only way to stop the illegal distributors of copyrighted material is to control access to their
channel of distribution. It’s a very simple equation: Controlled access = Controlled distribution.
There is only one way to control access to the P2P pipeline – the pipeline of choice. It’s called
Clouseau™. It is 100% access control effective. All legal and legitimate P2P transfers
flow through, while all illegal and illegitimate transfers do not.
Clouseau™ has other positive attributes.
- It is sender and receiver blind.
- It completely protects the anonymity of users.
- It is impregnable to attack
- It is a lights out operation.
- It works at network speed.
- It is inexpensive.
Clouseau™ puts copyright holders in total control of Internet product distribution
and, for the first time, truly unlocks the potential of the Internet.
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